The case of the imprudent remark of Chief Financial Officer (fixed) of the Telekom Austria Gernot Schieszler to reduce civil servant status of employees as the Deutsche Telekom achieve the multiplier effect that such statements by the new media. A participant shall at the of the Telekom Austria Capital Market Day held the question of how to reduce surplus civil servant employees. The subsequent critical response from the Board, and the event itself will be recorded on video and subsequently published on the company's website as a stream.
Since the video is accessible for everyone, this is stored by users and set the sequence with the negative statement on Youtube. A "worst case scenario" for a company (and probably his press spokesman), for the interen and external communication!
Telekom has responded quickly (...) - it has the video recording of Schieszler of the company's website directly from the Stream deleted (probably at minute 33). The video is still available, only the delicate part was removed.
Nevertheless, what is said was the way to the public and is on the popular video portal currently has over 18,000 times (Update 26/02/2008: 80,000) was called. Various newspapers, online services and the time in the image (ORF) also reported.
Board Gernot Schlieszler distanced himself now in the company's "intranet" made by his statement and says he would have this "infelicitous and misleading". Nevertheless, the question remains how to react in this situation correctly as a company. As you can see, this Incident not only internal but also external effects, which affects the reputation and image of the company. It is therefore appropriate to delete the sequence later on the company website? If this is not an admission of guilt, even given the fact that the video spread on other channels anyway?
This example shows that one in the era of new media, not their individual capacity or as a company can control what happens once in power any information, data, statements. Copies are created quickly and can sometimes have far-reaching consequences.
Update: Telekom Austria's Chief Executive Gernot Schieszler loses Youtube-video affair personal agenda http://tinyurl.com/apkuw7
Since the video is accessible for everyone, this is stored by users and set the sequence with the negative statement on Youtube. A "worst case scenario" for a company (and probably his press spokesman), for the interen and external communication!
Telekom has responded quickly (...) - it has the video recording of Schieszler of the company's website directly from the Stream deleted (probably at minute 33). The video is still available, only the delicate part was removed.
Nevertheless, what is said was the way to the public and is on the popular video portal currently has over 18,000 times (Update 26/02/2008: 80,000) was called. Various newspapers, online services and the time in the image (ORF) also reported.
Board Gernot Schlieszler distanced himself now in the company's "intranet" made by his statement and says he would have this "infelicitous and misleading". Nevertheless, the question remains how to react in this situation correctly as a company. As you can see, this Incident not only internal but also external effects, which affects the reputation and image of the company. It is therefore appropriate to delete the sequence later on the company website? If this is not an admission of guilt, even given the fact that the video spread on other channels anyway?
This example shows that one in the era of new media, not their individual capacity or as a company can control what happens once in power any information, data, statements. Copies are created quickly and can sometimes have far-reaching consequences.
Update: Telekom Austria's Chief Executive Gernot Schieszler loses Youtube-video affair personal agenda http://tinyurl.com/apkuw7
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